Okay you ready to strap yourself in for a read? This will be pretty raw and without the help of AI (which do people even do that anymore?), so you’ve been warned.
好了，准备好开始阅读了吗？这篇文章会非常真实，而且没有借助人工智能（现在还有人用人工智能吗？），所以事先警告过你了。
First and foremost - if you’re reluctant to read this because it’s going to take time and is ‘too boring’. Well my fried, congrats! Maybe business isn’t for you. Funnily enough I’ve saved you a lot of time and heartache.
首先，如果你因为觉得这篇文章“太枯燥”而不想读，那恭喜你，我的朋友！也许你真的不适合经商。说来也巧，我倒是帮你省了不少时间和精力。
I made a post in the subreddit /entrepreneur a few years back surrounding my success with e-commerce. It’s somewhere close to 300k views and have had a lot (and I mean a lot!) of people reach out to me for advice. So I’m kind of making this post as something to steer these people towards, as well as give someone else who wants some advice in starting a business or side hustle.
几年前，我在 Reddit 的 /entrepreneur 子版块发过一篇帖子，分享我在电商领域的成功经验。那篇帖子浏览量接近 30 万，而且很多人（真的是很多人！）都联系我寻求建议。所以，我发这篇帖子，既是为了引导这些人继续关注我，也是为了给那些想要创业或发展副业的人提供一些建议。
There. Is. No. Get. Rich. Quick. Business.
世上没有快速致富的捷径。
Not one. Maybe winning the lottery? But even then I’m sure the people who have won it just didn’t buy a single ticket and struck luck. I’m sure that took years of perseverance and, investing? (For the lack of a better word).
一个也没有。或许中了彩票？但即便如此，我确信那些中奖的人也绝非一纸彩票碰巧中奖。我相信那需要多年的坚持和投资（暂且这么说吧）。
But can you be successful? Wealthy? Rich? Free? F*ck yeah you can! You can achieve the same level success as anyone you want. Elon musk? Sure. The rich dude down the road with a BMW? Yep. What sets these people out from everyone else? Start up capital? Well not always. It’s grit and determination. That’s it. So if you really have that determination in you and are full of excitement, energy and can do attitude?! Where do we start?!? Where’s the money baby?
但你能成功吗？能富有吗？能自由吗？当然可以！你可以达到任何你想达到的成功高度。埃隆·马斯克？当然可以。隔壁开宝马的富豪？没错。是什么让这些人脱颖而出？启动资金？不总是。是毅力和决心。就是这样。所以，如果你真的拥有这种决心，并且充满激情、活力和积极的态度？！那我们该从哪里开始？！钱在哪儿？
This is the part you’re gonna hate. It’s in 12 months+ time. Thats the truth. Now let me be clear. Revenue and profit are two different things. You can make 6 figures in the first year in revenue but don’t earn a dime (oh I’ve been there).
接下来这部分你肯定会讨厌。它发生在一年多以后。这是事实。现在我要说清楚。营收和利润是两回事。你第一年营收可以达到六位数，但可能一分钱也赚不到（哦，我经历过）。
But before I lose you and you decide to go to a post that attracts you more with “make $130,000 a month in affiliate marketing” or “how I made $10,000 MRR with my micro SaaS and how you can too” just to be sold some shitty course. Let me just give you 5 simple tips and then send you on your merry way.
但在你被我吸引，转而去看那些诸如“每月通过联盟营销赚取 13 万美元”或“我是如何通过我的微型 SaaS 产品赚取 1 万美元月收入，以及你也可以如何做到”之类的文章，最终却被推销一些劣质课程之前，让我先给你 5 个简单的建议，然后就让你继续浏览吧。
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Change the way you think. Educate yourself. Let’s say instead of becoming an entrepreneur, you’re becoming a body builder. You don’t just go and start lifting weights. You understand terminologies, nutrition, body mass index, muscle groups, sleep, gym clothing and so on. You re-wire your brain into thinking. Sure you learn as you go but to reach your full potential, you need to understand input and output. Same as becoming an entrepreneur. You’re not expected to understand every thing. But start filling your brain. And the beauty? There’s never been more education available. Listen to Naval Ravikant, read Alex Hormozi books, go through reddit posts (like you’re doing now. Congrats). But don’t stop at one. Engulf yourself day in day out.
改变你的思维方式。不断学习。假设你不是想成为一名企业家，而是想成为一名健美运动员。你不会只是盲目地开始举重。你需要了解相关的术语、营养、体重指数、肌肉群、睡眠、健身服装等等。你需要重新构建你的思维模式。当然，你会在实践中不断学习，但要想充分发挥你的潜力，你需要理解输入和输出之间的关系。这和成为一名企业家一样。你不需要了解所有的事情。但要开始充实你的大脑。而最棒的是什么？现在可获得的教育资源比以往任何时候都多。听听纳瓦尔·拉维坎特（Naval Ravikant）的演讲，读读亚历克斯·霍尔莫齐（Alex Hormozi）的书，浏览 Reddit 上的帖子（就像你现在正在做的那样。恭喜！）。但不要止步于此。要日复一日地让自己沉浸其中。 -
Not sure what to sell? What service to provide? Stop looking for a product. Look for a customer. All business is a solution to a problem. That’s it. Find the problem. You don’t even have to go to the extent of creating something entirely new. Improve something else. Speak to your family, friends, colleagues etc. Find pain points in everyday life and come up with a solution.
不知道卖什么？提供什么服务？别再寻找产品了，去找客户吧。所有商业活动都是解决问题的过程。就是这样。找到问题所在。你甚至不必创造全新的东西，只需改进现有的东西即可。和家人、朋友、同事等等聊聊，找出日常生活中的痛点，然后想出解决方案。 -
Market research. Think your idea is absolutely brilliant and going to make millions?! Then back it up with research. You could create a range of blue coloured thimbles for people with extra large thumbs who work in accounting. Why? Because that’s what you do and would love something like this. However, is there a need? In your country? Globally? Can it actually be manufactured for a price and sold for a percentage higher? Is there someone out there already doing this? From research alone you will find out a lot. Search in reddit, check facebook groups, ask around. Maybe you’ve gone too niche? Maybe create supplies for accountants with custom colouring? That’s niche without going ‘too niche’. Build off that.
市场调研。你觉得你的想法绝妙无比，能赚大钱？那就先做市场调研来验证。比如，你可以为那些拇指特别大的会计人员设计一系列蓝色顶针。为什么？因为你就是会计，肯定也需要这样的产品。但是，市场真的需要吗？在你所在的国家？在全球范围内？这种顶针的生产成本真的可以控制在一定范围内，然后以更高的价格出售吗？已经有人在做类似的事情了吗？光靠市场调研就能找到很多答案。去 Reddit 上搜索，看看 Facebook 群组，问问身边的人。也许你的目标市场太小众了？或许可以考虑为会计师们设计定制颜色的办公用品？这既有小众市场，又不会“过于小众”。以此为基础，进一步拓展你的市场。 -
Build a business plan. Much like my second point but expand. SWOT analysis. Marketing and sales strategy, goad and targets. Always strategic plan.
制定商业计划。这与我的第二点类似，但要更详细一些。SWOT 分析。市场营销和销售策略、激励措施和目标。始终要制定战略计划。 -
Something that I could have put higher, but find a
我本可以把这个排名放得更高，但找到了一个
skill and double down on it. Become so good at something that you can sell it for a premium price. Everything else? Outsource that puppy. Your time will be so valuable that by doing anything else will be a waste. Your hourly value will be exceptional that people will pay a good price for it.
精通某项技能，并全力以赴。做到极致，以至于你可以高价出售这项技能。至于其他事情？外包出去吧。你的时间将变得无比宝贵，做任何其他事情都是浪费。你的时薪将非常高，人们愿意为此支付丰厚的报酬。
That’s it. Congrats. You’ve now got the steps for a successful business/side hustle. What? Did you think I was gonna say “AI automation” or “drop shipping plastic products from china”. Business is all about learning, trial and error and creating solutions. If you can’t understand these simple things, you’re not cut out. If being a successful entrepreneur was easy, everyone would do it. But most people give up. Why? Cause they CBF reading a super long post such as this. Or drafting a business plan. Or doing market research. Everyone wants everyone else to do it, give them the cheat code and get rich quick. And if you manage to find that, please send it my way! Haha.
就是这样。恭喜！你现在已经掌握了成功创业/副业的步骤。什么？你以为我会说“人工智能自动化”或者“从中国代发货塑料制品”吗？商业的本质就是学习、试错和创造解决方案。如果你连这些简单的事情都理解不了，那你就不适合做这行。如果创业这么容易，人人都会去做了。但大多数人都会放弃。为什么？因为他们懒得读这么长的文章，懒得写商业计划书，懒得做市场调研。每个人都想让别人替他们做，给他们一个快速致富的秘诀。如果你真找到了，请务必告诉我！哈哈。
Look there’s obviously more. Could go into more detail on each topic. But that’s the gist. Time to break out of your shell. Get some self discipline and create a plan. Beauty with AI is that ChatGPT/Claude or whatever will help you. Start today. Don’t ask “what business can I make to get me to a million bucks”. Generate ideas and get them to critique it or help expand on it.
当然还有更多内容。每个主题都可以更详细地探讨。但这就是要点。是时候打破你的舒适圈了。培养一些自律性，制定一个计划。人工智能的妙处在于，ChatGPT/Claude 或其他任何工具都能帮助你。从今天开始。不要问“我能做什么生意赚到一百万美元”。而是提出想法，并让他们来评论或帮助你完善想法。
If you are stuck, you can sign up for my $997… I’m joking. If you’re truly stuck, just say so. I’ll help where I can.
如果你遇到困难，可以报名参加我的997美元课程……开玩笑啦。如果你真的遇到困难，尽管说。我会尽我所能提供帮助。
Get out there and have a crack. Good luck!
放手一搏吧！祝你好运！